Privacy Policy

Last Updated: 18/09/2024

This Privacy Policy outlines how Lumi Yards (“we,” “us,” or “our”) collects, uses, and shares personal information gathered from individuals through our online platforms, including our website, as well as through offline interactions, such as customer support services, retail locations, and in-person promotional activities (collectively referred to as the “Services”). This document explains the categories of personal data we may collect, the purposes for which we utilize this information, and the choices available to you regarding our management of your data.

We collect personal data from you both when you provide it directly and through your interactions with our Site. The types of information we may collect include, but are not limited to:

1. User-Provided Information:
   Information that you submit when using our Site, including your name, contact details, gender, product reviews, and any details you add to your account profile.
2. Transaction and Billing Information:
   Details pertaining to any purchases made through our Site, such as credit/debit card information and shipping addresses.
3. Interaction Records:
   Documentation of your communications with us, including customer service inquiries and interactions via social media platforms.
4. Contest and Survey Participation:
   Information you provide when entering competitions or participating in surveys.
5. Automatically Collected Information:
   Data gathered automatically through cookies and other tracking technologies, including your browsing activity on our Site and device information.
6. Location Information:
   With your consent, we may access your location data to enhance your experience on our Site.

We automatically collect certain information when you visit the Lumi Yards website, engage with our communications, or shop at our physical locations. This data collection may involve using cookies, web beacons, and similar technologies. A “cookie” is a small text file sent to your device by our website, which uniquely identifies your browser and may store various settings or information. A “web beacon,” also known as a pixel tag or clear GIF, allows us to transmit data back to our web server. Also, we may be able to gather information about your online behavior over time and across third-party sites.

The information we automatically collect may encompass the following:

• Referral URLs: The web addresses that direct users to our site.
• Search Queries: Terms entered by users that lead to our website.
• Email Interaction Data: Metrics regarding our communications, such as opens, clicks, and unsubscribes.
• Device Information: Details about the devices used to access our site, including IP addresses, browser types, device specifications, and operating systems.
• Website Interaction Data: Information regarding your visits, including timestamps, duration of stay, pages viewed, referral sources, and email engagement.
• In-Store Activity Data: Information collected via security cameras or geofencing technology to monitor customer traffic in our physical locations.
• Usage Statistics: Aggregate data regarding the number and frequency of visitors to our website.

If you have an account with Lumi Yards or engage with us via email or social media, we may link this automatically collected information to your account or profile.

For more details regarding our use of cookies, please visit us at Cookies Policy.

The personal data we collect is utilized for various purposes based on your interactions with our Site, your preferences, and the permissions you provide. These purposes include:

• Order Fulfillment: To process your orders and manage your online account.
• Customer Support: To address any inquiries or complaints directed to our customer service team.
• Personalization: To customize the Site experience, presenting content tailored to your preferences based on account information, purchase history, and browsing behavior.
• Site Improvement: To enhance and maintain the Site and analyze usage patterns.
• Market Research: To gather feedback on our products and services.
• Marketing Communications: To send you promotional messages and targeted advertisements, where consent has been obtained or as permitted by law.
• Security Measures: To investigate and mitigate fraud and to safeguard the interests of both LumiYards and third parties.
• Legal Compliance: To adhere to our legal and regulatory responsibilities.

We process your personal data based on the following legal grounds, as permitted by data protection laws:

• Contractual Necessity: When processing is essential for fulfilling a contract with you or for taking steps prior to entering into a contract (e.g., processing payments and fulfilling orders).
• Consent: When you provide explicit consent, such as when contacting us with queries or opting in to receive marketing communications.
• Legitimate Interests: When it serves our legitimate interests as an e-commerce provider to enhance our services. We continually strive to better understand our customers to provide an improved shopping experience and relevant product offerings.

Lumi Yards may engage third-party service providers to perform certain functions on our behalf. These services include, but are not limited to, payment processing, data management, email distribution, research and analytics, advertising, and other operational tasks. In order to facilitate these services, we may share specific personal information with these providers. Additionally, we may disclose your information to our professional advisors, such as accountants, auditors, attorneys, insurers, and financial institutions, as necessary.

We ensure that any third-party service providers we engage are reputable and are required to implement appropriate security measures to protect your personal data in accordance with our policies. These providers are authorized to process your personal data solely for the purposes outlined in this policy and are obligated to adhere to our instructions and applicable legal standards.

Lumi Yards may permit third parties to provide analytics services and serve advertisements on our behalf across various digital platforms. These third parties may utilize cookies, web beacons, and similar technologies to gather information about your interactions with our Services as well as other websites and applications. The data collected may include your IP address, device identifiers, browser type, mobile network information, pages viewed, time spent on specific pages, links clicked, and conversion metrics. This information can be utilized by Lumi Yards and third parties for purposes including, but not limited to, analyzing usage trends, gauging the popularity of content, delivering targeted advertisements, and enhancing our understanding of your online behavior.

To learn more about interest-based advertising or to opt out of having your web browsing information used for such purposes, please visit www.aboutads.info/choices. European users may also opt out of targeted advertising through the European Interactive Digital Advertising Alliance.

Additionally, we may collaborate with third-party platforms, such as Facebook or Google, to deliver customized advertising campaigns. In these instances, we or the platforms may convert your information, including your email address, into a unique identifier that can be associated with your user account on those platforms. This process enables us to better tailor our advertising to your interests. Please note that these platforms may provide options for you to manage the visibility of customized advertisements.

You have control over your personal data with Lumi Yards, including:

• Account Management: You may review, update, or modify your account information, including your profile, contact, payment, and shipping details, at any time by logging into your Lumi Yards account. Should you wish to deactivate your account, please visit us at https://lumiyards.com/contact/ or Email us at info@lumiyards.com.
• Opting Out of Email Marketing: You may unsubscribe from our promotional emails at any time by following the instructions provided in those communications. Please note that even if you opt-out, we may continue to send you non-promotional emails, such as confirmations for orders or updates to our terms and conditions.
• Cookie Preferences: Most web browsers accept cookies by default, but you can adjust your browser settings to remove or reject cookies. Be aware that disabling cookies may affect the functionality and availability of our website.

Lumi Yards is committed to ensuring the protection of your personal data under the General Data Protection Regulation (GDPR). As an EU resident, you have the following rights regarding your data:

1. Right to Access: You can request access to your personal data that we store.
2. Right to Rectification: If any personal data is inaccurate, you have the right to request corrections.
3. Right to Erasure: You may request the deletion of your data under certain conditions.
4. Right to Restrict Processing: You can request that we restrict how your data is processed.
5. Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.
6. Right to Object: You may object to the processing of your personal data for direct marketing purposes or any other legitimate interests.

To exercise any of these rights, please contact us at info@lumiyards.com. We will respond to your request within the legal timeframe of 30 days.

Lumi Yards complies with the California Consumer Privacy Act (CCPA). As a resident of California, you have the following rights regarding your personal information:

1. Right to Know: You can request details of the personal information we collect, use, disclose, or sell.
2. Right to Delete: You may request that we delete your personal data, subject to certain exceptions.
3. Right to Opt-Out: You have the right to opt-out of the sale of your personal information.
4. Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To make a request under CCPA, you can contact us via email at info@lumiyards.com or by calling (+92) 347 6655 944. We will verify your identity before processing your request.

Our Services are not designed for children under the age of 13. If you believe that a child has provided us with personal data, please contact us immediately.

Lumi Yards is committed to maintaining the security of your data. We employ a combination of technical, administrative, and physical safeguards to protect your personal information. This includes the use of Transport Layer Security (TLS) to encrypt many of our Services. While we strive to secure your data, no method of transmission or storage is entirely infallible. If you have any security concerns, please reach out to us.

Lumi Yards may provide links to third-party websites, services, plug-ins, and applications, such as Facebook and Google, which are not operated or controlled by Lumi Yards. This Privacy Policy does not extend to these third-party services, and we disclaim any responsibility for the content, privacy practices, or policies of such external sites. We encourage you to carefully review the privacy policies of any third-party services prior to providing them with any personal information.

Our Services may include social sharing features and integrated tools (e.g., the Facebook “Like” or “Share” button, or the Twitter “Tweet” button) that enable you to share actions you take on our Services with other media platforms. Your use of these features may facilitate the sharing of information with your friends or the general public, depending on the privacy settings established with the respective social media provider. For further details regarding the data collection and processing associated with these social sharing features, please consult the privacy policies of the respective entities that provide them.

Lumi Yards retains personal data in accordance with business needs and legal obligations. We will keep your personal data only for as long as is necessary to fulfill the purposes for which it was collected, as well as any related permissible purposes. For instance, we may retain certain transaction records and correspondence until the statutory limitation period for any claims arising from the transaction has elapsed. When your personal data is no longer required, we will remove it from our systems or anonymize it so that it can no longer be linked back to you.

Lumi Yards reserves the right to amend this Privacy Policy at any time. When we make changes, we will post the updated policy on our website and indicate the date of the most recent revision. Should we implement any significant changes, we will notify you accordingly. We encourage you to periodically review our Privacy Policy to remain informed about our practices regarding your data.

If you have any questions regarding this Privacy Policy or require assistance in exercising your privacy rights, please Email us at info@lumiyards.com or contact us at https://lumiyards.com/contact/.